SHOWROOM MATRIX

SHOWROOM MATRIX

+ 55 (48) 3447-7777

Street Maximiliano Gaidzinski, 245
88845-000 – Centro
Cocal do Sul – SC - Brazil

Office hours
Mondays through Fridays, from 8:00AM to 5:48PM.

See the map
CASA BRASIL ELIANE

CASA BRASIL ELIANE

+55 (11) 2122-7272

Avenida Brasil, 526
01430-000 – Jardim America
Sao Paulo – SP - Brazil

Mondays through Fridays, from 9:00AM to 6:00PM.
Saturdays, from 9:00AM to 1:00PM.

See the map

HALLS
Rooms

BELEM - PA - Brazil

Rua Municipalidade, 985 – TV Wandenkolk
and Dom Coelho, Condomínio Edifício Mirai
Office, LIVING ROOM 512 – ZIPCODE 66053-180
Umarizal – Belém – PA - Brazil

Mariana Taina Pereira de Souza
+55 (91) 9 9914-8638

BELO HORIZONTE - MG

Rua Fernandes Tourinho, 929 – Edifício
Libertas – LIVING ROOM 702 – ZIPCODE 30112-000 – Lourdes
Belo Horizonte – MG

Anna Paula Andrade Rodrigues
+55 (31) 9 9919-3995

BRASILIA - DF - Brazil

Smas Trecho 3, S/N – Conjunto 3, Bloco A
LIVING ROOM 7 – ZIPCODE 71215-300 – Guará
Brasilia – DF - Brazil

Fernanda Gonçalves de Oliveira
+55 (62) 9 8183-8171

CUIABÁ - MT - Brazil

Av. Carmindo De Campos, 1887, Edifício
Cuiabá Casa, S/N – LIVING ROOM 10
ZIPCODE 78070-100 – Jardim Petrópolis
Cuiabá – MT - Brazil

José Luiz Pierri
+55 (65) 9 9972- 8491

CURITIBA - PR - Brazil

Rua Desembargador Motta, 1499 –
Condomínio Edifício Terra De Santa
Cruz, Fit 206 – ZIPCODE 800250-060 – Centro
Curitiba – PR - Brazil

Sonia Bileski
+55 (41) 9 9243-4820

FLORIANÓPOLIS - SC - Brazil

Rua Santa Luzia, 100 – Edifício The Place
Office, Living Room 303 e 304
ZIPCODE 88036-540 – Trindade
Florianópolis – SC - Brazil

Joel de Almeida Carvalho
+55 (47) 9 9156-2525

GOIANIA - GO - Brazil

Av. C 208, S/N – Corner Street 131 – A, QS 262 A, LT 13
ZIPCODE 74255-070 – Jardim America
Goiania – GO - Brazil

Fernanda Gonçalves de Oliveira
+55 (62) 9 8183-8171

PORTO ALEGRE - RS - Brazil

Rua Furriel Luiz Antônio Vargas, 380
Edifício Nova Era, LIVING ROOM 211 e 213
ZIPCODE 90470-130 – Boa Vista –
Porto Alegre – RS - Brazil

Nadia Maria Cechinel
+55 (51) 9 9633-2943

RECIFE - PE - Brazil

Av. Governor Agamemon
Magalhães, 4779 – Business Condominium
Isaac Newton, LIVING ROOM 904 – ZIPCODE 50070-160
Ilha Do Leite
Recife – PE - Brazil

Jéssyca Vanessa Rodrigues Valença
+55 (81) 9 9790-6783

RIO DE JANEIRO - RJ - Brazil

Av. of the Americas, 700 – Bloco 2,

LIVING ROOM 144 – ZIPCODE 22775-003 – Barra da Tijuca

Rio de Janeiro – RJ - Brazil

Nina Freitas

+55 (21) 99847-1995

SALVADOR - BA - Brazil

Alameda Salvador, 1057 – Edifício Salvador
Shopping Business – Torre America, LIVING ROOM 1710
ZIPCODE 41820-790 – Caminho Das Árvores
Salvador – BA - Brazil

Cristiane Oliveira Machado de Almeida
+55 (71) 9 9213-1581

Translation

blog Eliane
Design

WGSN and Coloro announce which colors will be hot in 2023

4 min reading | admineliane
WGSN and Coloro announce which colors will be hot in 2023

WGSN e Those disclose which colors will be hot in 2023, as is the case with Digital Lavander color, that evokes stability, serenity and balance. We talked to Joanne Thomas, Coloro content head, what explains, in this exclusive interview, how does the forecast work of Tendencies, able to influence the most important brands in the world.


 


How does the process for defining the colors of the year?


It all starts with a survey carried out by WGSN and Coloro collaborators, located in the Americas, Africa, Asia and Europe, covering the creative fashion industry, Lifestyle, interior, technology and beauty. Our employees share insights about opinion leaders, social movements, influential events and new brands from your regions, resulting in a truly global view of the forces that are shaping trends. All this research feeds our seasonal selection., which is selected directly from the Coloro library whose “collection” contains 3.500 contemporary tones. Each of the forecast's key colors is then rigorously tested by experts. Those to ensure reachability on all substrates and acceptable speed, so you can be sure they are achievable before lab immersion.


Also check the colors of the year of 2021.


 



 


How long does it take to reach the conclusion that these shades will be the trend?


After compiling the extensive survey of our global contributors, We have a week of immersion with leading industry experts on the WGSN and Coloro teams. The main Tendencies, colors and messages are extracted and analyzed collaboratively and, after rigorous checks by the Coloro technical team to understand the viability on all substrates, our five main colors are finished.


 



Source: WGSN


 


Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?


Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale. All names are unique to WGSN and selected to truly encapsulate the mood of the season and align with the mindset of consumers in 2023. Tranquil Blue, for example, it has a lightness and clarity that reminds the elements of air and water. Representing stillness and tranquility, that consumers will seek to counteract overwhelming emotions.


 



Source: WGSN


 


of these five colors, Digital Lavender is considered the color of the year of 2023, Certain? Why?


The year of 2023 will see renewed optimism emerge, as the world adjusts for the return of the safer days we so crave during the pandemic. With priorities and perceptions changed, consumers will seek to connect with colors that offer a sense of hope and balance. Digital Lavender means stability, digital serenity and escapism that many of us embody in restorative rituals to protect our mental health in difficult times. Shades of purple have long been associated with spirituality; associated with the crown chakra, they are believed to bring a sense of balance. As consumers shift their focus to more holistic offers and catering, we see an increase in digitized well-being., as people seek to gain control of their well-being. A color rarely found in nature, Digital Lavender offers a glimpse into other realities. evoking calm and serenity, we predict that this sensory color will travel through our virtual and physical worlds..


 


 



Source: WGSN


 


What are these five colors chosen as highlights for 2023 represent?


Our top five colors speak to time spent in the virtual world, as technology allows for ever more sophisticated fantasies and continuous uncertainty in the real world, encouraging us to stay in these spaces. Our digital confidence will inspire dreamy surreal pastels and saturated sparkles, como Tranquil Blue, Luscious Red, Verdigris e Digital Lavender, that look new and exciting.




Source: WGSN


Sustainability will no longer be a notional concept. Consumer demand will drive brands to make sustainability visible, reachable and affordable. Using our top five colors in a more thoughtful way, through cross-seasonal solutions and inclusive design, can give products a longer shelf life, but still bring news. And what do I mean by that? This way, it is possible for the parts inside people's closets to have more usability, thus providing that an article is used many times, and that parts are not easily discarded or retired.




Source: WGSN



See more about trends related to new to live, to the world of architecture and design here in our BLOG. Stay on top of exclusive content!

Arrow     Back

Latest news