Quiet Luxury is the new silent and sustainable luxury

Over the last few years, the term “quiet luxury” populated conversations about fashion and lifestyle. Associated with the costumes worn by the characters in the American series “Sucession” (which, admit, I didn't watch), the expression identifies a look composed of discrete pieces, excellent quality, durable and, usually, very expensive. Basic and elegant clothing and accessories, that go far from the ostentatious logos on display.

But after all, which Quiet Luxury?

When a new idea gains traction in culture, It is natural for it to go beyond its area of ​​origin. It didn't take long for discussions about the “quiet luxury” reach the world of architecture and interiors. However, over the months, the concept underwent positive purification and gained new meaning: the elitist character was placed in the background in favor of an approach linked to ecological awareness. Today, the silent luxury, translated into home environments, hotels, shops and restaurants, proposes an alliance between minimalism and sustainability.

Product: Cité Ité Slab Carbon MA 90x90cm | Photo: @tardelliwork | Production: Debbie Apsan

Can't build anymore, renovate and decorate without thinking about caring for nature. Consuming less and better has become the mantra of those who believe in perennial choices, which are the result of reflection. It is necessary to abandon disposable alternatives and select products that maintain their charm and technical characteristics over time. In silent luxury, high quality materials play a central role, as they guarantee durability, exquisite finish and an aesthetic result that is proof of fleeting trends.

Among the various options with these characteristics in the Eliane, let's focus this time on the sober tones of the Khali and Gobi series: inspired by desert landscapes, they bring variations of off-white, gray and beige that synthesize the palette of “quiet luxury” — subtle without being monotonous, minimalist without losing hospitality.

Product: Gobi Greige AC 60x60cm

Coatings that speak to the Quiet Luxury

Khali and Gobi are suitable for floors and walls. However, if the idea is to adopt silent luxury also in countertops and furniture items,, a clear indication is the Micron collection. It falls into the TecXtone category, which brings together high-resistance products with sustainable attributes, as they do not contain toxic components and can be polished to regain shine. Because it has a monolithic body (the same mass and tone throughout the thickness), Micron ensures a perfect finish to the cuts and joints required to manufacture three-dimensional parts.

Products: Khali Flash Gris MA 30x90cm e Gobi Shell AC 60x60cm

E, as we know, attention to execution details — a refinement equivalent to tailoring — makes up the essence of “quiet luxury”. While fashion deals with the ephemeral, architecture is related to the perennial, that is, to works that remain on Earth for a long time. Create projects based on lasting choices, abolishing excesses and treating materials with care is a sign of respect for the planet. Follow this and other trends, through our social networks.