+ 55 (48) 3447-7777

Street Maximiliano Gaidzinski, 245
ZIPCODE 88845-000 – Centro
Cocal do Sul – SC - Brazil

Office hours
Mondays through Fridays, from 8 am to 12 pm and from 1 pm to 5.30 pm.

See the map


+55 (11) 2122-7272

Avenida Brasil, 526
ZIPCODE 01430-000 – Jardim America
Sao Paulo – SP - Brazil

Mondays through Fridays, from 9:00AM to 6:00PM.
Saturdays, from 9:00AM to 1:00PM.

See the map


(71) 3493-4242 / 4202

Av. Urban Industrial 495, Industrial District
ZIPCODE 42.800-215
Camaçari – BA

Monday to Friday from 8 am to 5:30 pm

See the map


+1 (469) 900 5408

2075 McDaniel Dr Suite 110
Carrolton Texas 75006 – USA

Mondays through Fridays
US local time (CTD) from 8am to 5pm

See the map


BELEM - PA - Brazil

Rua Municipalidade, 985 – TV Wandenkolk
and Dom Coelho, Condomínio Edifício Mirai
Office, LIVING ROOM 512 – ZIPCODE 66053-180
Umarizal – Belém – PA - Brazil

Joana Paiva Setton
+55 (91) 98034-0008


Rua Fernandes Tourinho, 929 – Edifício
Libertas – LIVING ROOM 702 – ZIPCODE 30112-000 – Lourdes
Belo Horizonte – MG

Anna Paula Andrade Rodrigues
+55 (31) 9 9919-3995

CUIABÁ - MT - Brazil

Av. Carmindo De Campos, 1887, Edifício
Cuiabá Casa, S/N – LIVING ROOM 10
ZIPCODE 78070-100 – Jardim Petrópolis
Cuiabá – MT - Brazil

José Luiz Pierri
+55 (65) 9 9972- 8491

CURITIBA - PR - Brazil

Rua Desembargador Motta, 1499 –
Condomínio Edifício Terra De Santa
Cruz, Fit 206 – ZIPCODE 800250-060 – Centro
Curitiba – PR - Brazil

Sonia Bileski
+55 (41) 9 9243-4820

GOIANIA - GO - Brazil

Av. C 208, S/N – Corner Street 131 – A, QS 262 A, LT 13
ZIPCODE 74255-070 – Jardim America
Goiania – GO - Brazil

Fernanda Gonçalves de Oliveira
+55 (62) 9 8183-8171

RECIFE - PE - Brazil

Av Conselheiro Aguiar, 1748
Av Conselheiro Aguiar. Av Conselheiro Aguiar
LIVING ROOM 1108 – Av Conselheiro Aguiar
Av Conselheiro Aguiar: 51.111-010
Recife – PE - Brazil

Gustavo Alberto Costa

+55 (81) 9 9891-1717

SALVADOR - BA - Brazil

Alameda Salvador, 1057 – Edifício Salvador
Shopping Business – Torre America, LIVING ROOM 1710
ZIPCODE 41820-790 – Caminho Das Árvores
Salvador – BA - Brazil

Juan Carvalho Barbosa
+55 (71) 9 9291-0001


blog Eliane
10 de July de 2024

Brutalist aesthetic: Cement and contemporary tones

2 min reading | admineliane
Brutalist aesthetic: Cement and contemporary tones

In search of a brutalist aesthetic that transcends the ephemeral, coverings in cement tones appear as true contemporary classics. Its remarkable versatility allows the creation of environments with different decor styles., providing a neutral and elegant base. In this context, Eliane presents the Poa series, a tribute to the city of Porto Alegre, where urban aesthetics meet sophisticated simplicity.


Poa Off White 84x84cm | Poa Cement AC 84x84cm


The Poa series is more than a collection of coverings; is an ode to the visual identity of large metropolises. Textures reflect everyday life, immortalizing the serene beauty of cement tones. This tribute to Porto Alegre brings the neutrality of urban tones to the environments, providing a contemporary and elegant touch.


Products: Neutral Greige Mesh MA 7.5×7,5cm, Materia Gesso PO 60x120cm e Khali Ivory AC 120x120cm


Did you know that cementitious coatings can go beyond the classic gray?

The Poa series is the big launch, but there are other lovely options, as Neutral, Polis and Caliza, that transition between greige and sand tones. The variety of shades allows for unique customization, providing not only a coating, but an artistic expression that integrates perfectly with different color palettes and decor styles.

Contemporary environments, industrial, minimalists and even classics can benefit from the elegance of cement tones. The Poa series, specifically, stands out for its ability to add an urban touch, creating a modern and welcoming atmosphere. At the same time, with its color nuances, They also adapt harmoniously to different decoration proposals.


Product: Manila Gray AC 120x120cm | Photo: Yuri Panichi


Cement-toned coverings offer a versatile base that is perfect for expressing individuality in any environment.. Whether in residential or commercial spaces, These coverings provide a sense of continuity and timelessness. Its neutrality is an invitation to be bold with colorful furniture, striking artwork or decorative elements that elevate the aesthetics of the space.


Products: Argos Ivory MT 30x90cm, Zeus Ivory MT 30x90cm | Photo: Taito Studio | Production: Debbie Apsan


Ie, the Poa series coverings go beyond paying homage to contemporary urban aesthetics; They represent the versatility that your decor deserves.


Product: Manila Ivory AC 120x120cm | Project: bruna oliveira | Photo: Robson Nascimento


Cement tones offer a multitude of possibilities to express the unique personality of each environment in sophisticated and timeless spaces that allow for harmonious integration with different color palettes and decoration styles.. Besides that, they create spaces that transcend fads and celebrate the enduring beauty and brutalist aesthetic of cement tones.

Arrow     Back

Latest news

Chat with us via Whatsapp!
+55 48 3447-7777