Varginha store inspires with affective decoration
To live, feeling and experiencing home is the premise of affective decoration, a trend that seeks to reframe the way of living by transforming living environments into real daily walks.
The decoration aspect that still establishes a strong connection between the resident and its history and values, it already surpasses residences and also reaches commercial areas such as the Amanda Mol store, project located in the mining town of Varginha, named after its creator.
Hand full illustrator, the artist who creates incredible products from her traces has also decided to take to a physical space all the affection that her work has already transmitted over the internet. There everything has a light touch and full of love, starting with the storefront:
The personal look and inspiration come from everywhere. Affective decoration is present in the choice of materials and finishes, that refer to memories connecting past and present. Flores, colors and plants convey the rescue to simplicity and the valorization of each moment, of the things that really matter.
One of Amanda's favorite spots is the small gourmet area of the store, that brings the tile Patchwork Iberia on the wall. The choice of Eliane's coating composes the colonial x industrial reference chosen for this area with the mixture of marble and cement, to cuba de tacho, the copper tap and the Portuguese reference ceramics.
Photos Raval Filmes and Amanda Mol
You also felt the feeling of being at home in this charming store? You don't even need to be in Minas to feel at ease! Follow @ store.am to bring a little bit of affective decoration to your life too.
