Live: the many skills of a retail designer
They say the century 21 It's starting, indeed, now. Twenty years after the official start, a particular category reinvents itself to make it happen in the new market: os retail designers. Of the many skills that these professionals already have, will need to add some others to keep up with the transformations of the new times.
Lucila Campiglia was the one who brought the discussion to a live on the profile @elianerevestimentos this tuesday (19). Owner of an admirable curriculum and with more than 20 years of career in visual merchandising, Lucila has acted on both sides of the counter. Today it is one of the leading names in Brazil when it comes to retail design - retail design.
In a huge umbrella are the various skills that a retail designer needs to have in order to act on a daily basis. With the pandemic, much should change in retail, inclusive, in the digital version. Stores and commercial environments will be larger or smaller? Product crammed places, perhaps, have to be rethought.
Consumer behavior can dictate the new rules - we will consume more by the rebound effect or we will be more aware? These are questions that may not be worth 1 million dollars but that, sim, need to be - and are already being done - to build a new supply and demand scenario. And retail designers are already looking for answers.
Watch on @elianerevestimentos.
Back
