Creativity to materialize spaces on the edge of reality
Creativity coupled with alternative solutions paves the way for human happiness. Being authentic and opposing the radical naturalism and the sober and minimalist aspect of the two previous macro predictions: the watchword is originality.
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A more technological and imaginary view of the world, where we can idealize new realities and create spaces that play with an infinity of colors, combinations and shapes. A humorous response to the restrictions and chaos of recent years.
In the last part of the macroforecasts for 2023/24, a celebration of the joie de vivre and an optimistic sense of the future pave the way for the Imagined Exuberance movement.
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imagined exuberance
Creativity is one of the main drivers for the transformations and challenges of the future, when alternative solutions will be needed to create a happier and more tolerant society. The inspiration in parallel universes like the and flexible to all lifestyles and needs of current and future consumers and space exploration pave the way for new combinations and styles.
Exuberance comes with a new language, and not necessarily related to maximalism or information overload. Here it gains a contemporary freshness with, colors and textures that tell stories and carry memories, energies and feelings that leave a legacy for future generations.
unexpected contrasts, exotic marbles, natural and technological textures, and a balanced color with luminous and vibrant tones, make projects and environments more expressive and spontaneous. Once again past and future meet in a mixture of historical references with science fiction. Technology becomes more human and sensory, bringing people together instead of distancing them, creating a sense of real connection with spaces and products.
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rare colors
Color plays a leading role in the Imagined Exuberance macroforecast. She updates the classics, awakens the senses and has healing and therapeutic powers. Solid or applied through textures and graphics, can also appear with exotic natural materials such as stone and marble.
Exotic and ornamental marbles, available at Eliane, are also a great tool to bring color to projects, preserving the naturalistic style of current design and architecture.
digital concreteness
The heavy, symmetrical industrial style of recent years gives way to a more youthful and technological style., with almost imaginary digital layers. Light and translucent materials, subtle and unsaturated colors, much more textured and sensory, faded look and matte finish, update classic industrial style. colored stainless steel, with cosmic and space inspiration, is a key element of this trend and brings originality to spaces, breaking the sobriety of straight lines and raw materials.
The Micron Collection, launch of Eliane for 2022, brings a palette of contemporary colors with natural inspiration, in the main Brazilian granites, in a creative and timeless reinterpretation for the new industrial style. For floors and walls, residential and commercial or for applications in the art of porcelain, Micron celebrates the creativity and versatility of contemporary architecture.
futuristic luxury
The luxurious and futuristic look created by metals, mostly mirrored and textured, plays a key role in the Imagined Exuberance macroforecast. Inspired by space and extraterrestrials, the copper, aluminum and stainless steel with a mirror finish bring elegance and new narratives to projects.
Metals have functions that go far beyond aesthetics.: the copper, for example, has antibacterial properties, playing an important role in the lives of consumers who seek comfort and a healthier life.
the artistic pieces, with special metallic finishes, preserve Eliane's avant-garde, that bring to the market exclusive products produced with techniques that mix the handmade and the industrial. Small format tiles, like 29x29cm and the delicate 7.5x15cm, soften the strength of metals, leaving the walls softer and more sophisticated.
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