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To celebrate the 60 years of presence in homes throughout Brazil, Eliane Coatings invited one of the most renowned Brazilian designers of today to develop an exclusive line for the brand. Zanini of Zanine signs collection Zanini Studio – the first creation in glazed porcelain, tile and tile artistic designer. The pieces will be presented at the 18th edition of Expo Coat, what happens between 10 e 13 March, the Transamerica Expo Center, in Sao Paulo.
From a manual process, where pencil, paper and experiments with shapes, cutouts and folds are protagonists, created the enameled porcelain Headquarters, the tiles Bloco, Sphere, Board, Capitonê and artistic tile Cone. The inspiration came from the observation of different geometries and textures of fine arts and popular, and a final project of the decade 70 of Father, Zanine Caldas. "We are delighted to celebrate the anniversary of the brand with the signing of a Brazilian artist. The partnership with Zanini of Zanine reflects the search company to print more and more in their products one DNA of Brazilian design high quality and value ", Avalia Siegfried Wagner, Eliane Marketing Manager.
The pieces bring to the volumes and prints architecture in great compositions, rescued by the language ceramic produced on an industrial scale, as well as the cutting edge of creative and architectural design artist. "I tried to develop the pieces in order to join the identity of Eliane and Studio Zanini, both sides of this partnership. Working with the brand was very easy, very pleasurable. I brought a simple geometry for new products, the technical team of the company has been able to add well. The results were pieces of elegant simplicity ", explains the designer.
Elegance that you see in glazed porcelain Headquarters, in size 90x90cm, where the exposed concrete, characteristic element of construction that has become a classic of contemporary décor in industrial style, It is the main motto. The traditional effects of the holes you see in this building style were also transferred to the creation of Zanini. Contemporary and versatile, Headquarters allows combinations with different and unusual materials.
The concrete appears again in Bloco, mate tile in size 15x15cm, Eliane reference to the tiles of the decade 60. Inspired by concrete blocks cast, Another characteristic feature of industrial décor, the product shows the geometric beauty of the raw materials, subtle and graphics with a clear relief of exposed concrete textures, reproduced by means of digital printing for high resolution.
Board, Also tile in size 15x15cm, transfers to coat the copyright of graphics Zanini of Zanine, present in the shapes of chairs designed by designer. With delicate matte finish, a tendency of materials and surfaces for the coming seasons, Board presents the white lead colors and brings a minimalist graphics, allowing free and fluid compositions, leaving the dynamic walls, creative and more urban.
Minimalism also permeates in Sphere, tile in size 15x15cm satin, it has the cleanest and urban monochrome versions, HD and digital print, with rustic and colorful textures. The product captures the essence of ceramics, bringing organic three-dimensional effects on surface materials such as concrete and metal. Tuned to the macro trend comfort Considered, Sphere It brings new possibilities of shapes and finishes, where the key is the visual and tactile host, Key elements being rounded shapes and cushioned.
Subtlety and visual comfort follow present in Capitonê, tile in size 15x45cm satin. Pottery brings a discreet and one-sided information on its surface, giving a subtle and curious essence ceramics. Capitonê arouses the sensory stimulus and impetus touch, breaking the monotony even with a neutral palette and discreet, formed by the gray and white.
In Cone, artistic tile in size 45x45cm, poetic geometry and need Zanini of Zanine wins metallized applications. The delicate trace cone-shaped gains a subtle glow and lightly browned. Although light and striking, Cone cause a great visual impact and allows the creation of new patterns and prints.
Eliane coatings at the 18th Expo Coat
Booth: 2411 (Pavilion D)
Period: of 10 a 13 March 2020
Schedule: from 10h to 19h
Local: Transamerica Expo Center – Avenida Doutor Mario Vilas Boas Rodrigues, 387, Sao Paulo-SP