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Second day of ConnectArch Summit promotes dialogues on innovation, information, nature and creativity
This Wednesday (21) the second day of the ConnectArch Summit – Editing design, promoted by the brands Eliane and Decortiles. Continuing the event that started yesterday (20), Vivian Sipriano, Renato Mendonça and the architect, journalist and design critic Marcelo lima received Arthur Casas, nationally and internationally awarded professional, Debora Aguiar, one of the pioneers in the eco-luxury segment, Marko Brajovic, Croatian architect and designer based in Brazil, The french Cedric Morisset, CEO by Pierre Yovanovitch Mobilier e Fred Gelli, CEO of Tátil Design and professor at PUC-RJ in the areas of Eco-innovation and Biomimetics.
Arthur Casas was the first to present himself to the public. He commented on the creative process at all scales and recalled the challenges and proposals executed in his projects, ranging from public spaces, buildings, homes and even design pieces. The professional pointed out that there is a need for a greater reason than just exist when creating something. He gave as an example the buildings, that need to bring improvements and return something to the surroundings where they are inserted.
Then it was time for Debora Aguiar talk about the house as an emotional haven. The architect shared several projects with the spectators and discussed the reframed house, the current moment and the new needs. It also warned of the need to rethink living. The architect defined “home” as a synonym for “love”, exemplifying how each environment composed of the correct elements is capable of transforming an architectural project. He highlighted the power of natural elements and affective objects in the creation of unique and welcoming spaces, showing that it is possible to bring warmth also with the memories of those who inhabit the home..
The nature of the form and the forms of nature guided the lecture of Marko Brajovic. The Croatian living in Brazil has defined it as the greatest design technology in existence. That's because it has gone through millions of years of evolution and has always adapted to each of the different situations. Brajovic also said that his team carries out work to map natural movements and transport them to architecture.
The French designer Cedric Morisset explored in its presentation the scene of collectible design in Brazil and in the world. Known for advising major high-end brands, he defined the elements that make the design collectible: must be rare, limited, be out of production and have a unique design. Cédric praised Brazilian icons such as Brothers Campana and Sérgio Rodrigues, highlighting how they elevated Brazilian design abroad and challenge new designers to reach such a high level.
Closing the second day, Fred Gelli provided a real lesson on design as a powerful lens in building a more sustainable future. The responsible for the creation of the Rio Olympic and Paralympic Games Brands 2016 sent a positive message of how the world can and should learn more from nature. Gelli highlighted the need for human beings to adapt to this new world and the consequences of what was done many years ago with the planet. He proposed important reflections on the evolution of society and commented on the role of biomimetics in this context, connected to what Marko Brajovic commented earlier.
O ConnectArch Summit is an initiative of the ConnectArch relationship program for architects and interior designers, brands and Eliane Decortiles. The event continues until Thursday (22) with the proposal to rethink personal and collective identities, innovations, creativity and habits of use and consumption in a world in constant change and acceleration. Registrations can be made for free on the website connectarch.com.br/summit/.