Live: sensoriality in commercial architecture
It goes far beyond that delicious smell that we feel when entering a certain store, or that song that has everything to do with the brand, that we recognize from afar. Sensory architecture doesn't just feel, she is material. The architect explained the concept Juliana Neves in a live on the profile @elianerevestimentos in this Monday (10).
The girl from 16 years holding a measuring tape in an architecture firm grew and took a liking to the profession, so much so that he decided to follow an unusual path. Passion is commercial projects. And it was by designing a store in partnership with another professional that she discovered that architecture could also awaken the senses.
And it was possible to reverse this concept in sales. A heated floor in a changing room; an air circulation system that spreads the smell of coffee all over the place; a light relief coating that slows down the pace at some specific points in the environment. And from the study of it all came the idea and the content for a book: Sensory Architecture, that made Juliana beyond architect, businesswoman, mom, samba dancer, teacher and researcher, also, writer.
Watch on @elianerevestimentos.
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