Inauguration of Ecology, the first Black Store in SP

Amidst the vibrant urban scenery of the city of São José dos Campos, in the state of Sao Paulo, a new era of elegance and style has just been inaugurated with the arrival of the newest Black Store. A Ekologika opened its doors this Tuesday, 28, and transcends the concept of selling ceramic tiles, bringing the Black way of being.

The space is in Vila Ema, an important region of the city where other establishments in the segment are located, and distributed over two floors, elegance, sophistication and many options in coverings and finishes.

Eliane occupies the ground floor in an area of ​​270m² that is warm and welcoming, where products are displayed, facilitating viewing and circulation for visitors. In the background, natural light enters through the right foot and directly illuminates the cement area, where the gourmet barbecue is also located, giving a relaxed atmosphere and making the store a place prepared to welcome.

Photo: Nando Siqueira

there are more than 10 years sharing a story with brands, Silvana Sanchez Albertini, strengthened ties with Loja Black's business model and decided to invest in exclusive, high standard and differentiated audience. Ekológika is the fourth store opened by the businesswoman, who received special help to embark on this new development.

“I have been in the multi-brand store market for a long time and wanted to try having an exclusive store. I always wanted to be at that level, seek better performance and commercial policy. Representative Mário César Cordeiro de Lima is to whom I owe our growth, always following us closely, and was fundamental in this whole process, because it helped us and boosted us in this evolution. It was a joint effort”, comments Silvana, grateful.