Space B: a new experience of living ceramics

One of the largest places in Brazil dedicated to ceramics, opens in the heart of São Paulo

The eye of the street sees, between the elegant Avenida Brasil, characterized by its brutalist architecture, a space dedicated to ceramics. Not only is it the largest ceramic stage in Sao Paulo, but also breathes art into each of the thousands of bricks on display – that are now on display, in the house built around the 1990s 40 and resignified for today. Attached to Brazil House, O Space B is the new place that appears in the heart of one of the most engaging cities in the world.

Signed by the architectural office FGMF, the project is rich in details and each of them tells its own story. The breeze panel, carried out with the porcelain tile recently launched by the office, for example, is the gateway that welcomes you with its contemporary and modular concept. The wide openings in the walls bow to the sun and invite the light to enter and perform its show amidst the coverings surface.. The exposed bricks rescue the memory of a recent past, where everything was simpler.

In the development of Space B, The office FGMF set out to escape the obvious. The idea was to create an exhibition center where architecture, art and design are protagonists. The complex that houses the brands Eliane e Eliane Floor has approximately 2000m² beyond the floor and walls and which was orchestrated in a unique way – a true statement of artistic expressions and the many possibilities of creation.

“This was a very disruptive project. We managed to create a space that made sense for the current architecture and that in a way paid homage to the house from the 1990s. 40, removing his later changes and leaving the house in a raw state, its original version. We think of a flexible place, connected to the garden and Casa Brasil. It was a great challenge and a pleasure to make Espaço B”, states Fernando Forte, architect and partner of the office FGMF.

In a more authentic context, O Space B It is also a place dedicated to genuine and authorial architecture. It is the melody of striking and bold ideas, in which invited co-creators bring their versions of the coverings – with the baggage that each one has, creating experiences that are not limited to the pieces and environments on display, but they carry unique and genuine feelings.

“Seeing Espaço B completed is very gratifying. From the beginning to the end of the project we were challenged and, by completing each stage with excellence, we saw that we are on the right path. Today we are the largest ceramic tile showroom in the country and, more than creating an exhibition space, we want to be closer to people, lead changes in the way of living and be a stage for Brazilian design, main objective of this place”, comments Clarice Mello, Marketing superintendent.

O Space B is intended for lectures, talks, meetings and sharing ideas. That revisits ceramics with a new look at creative freedom, for the embrace of touch and for the intrinsic emotion that lies within each of us.

“Our trajectory is always marked by innovation, for sharing ideas and the opportunity to connect with renowned professionals who are passionate about architecture and design. Espaço B is the combination of the four brands and was designed so that customers can be served in the way they deserve, in comfort, transparency and proximity – fundamental values ​​for brands. It's the materialization we always seek, bring a new experience to the public, dive into trends and allow people to get even closer to this year's launches and creations”, ends Rogério Longoni, commercial director.

About Space B:

O Space B is a new environment dedicated to ceramics located in Av. Brazil, 526, in Sao Paulo. The space houses the brands Eliane, Decortiles, Elizabeth e Eliane Floor with experience beyond architecture and design. The place brings together co-creators such as Arthur Casas, Cité Arquitetura, FGMF, Empower communities and train them to produce chocolates e Carol Gay, who bring their surprising and unique creations.