Events
16 of March of 2020
Eliane welcomes guests to celebrate 60 years
2 min reading | admineliane
To complete 60 years is not an event to celebrate once. Therefore, during the week of the Expo Coat 2020, Eliane met friends and the main customers in Brazil Eliane House for another get-together evening.
The special event Wednesday (11) He entered the party at dawn, good conversation, food and drink. And many photos, in the gallery below. The musical selection transitioned from electronic to harp. Katia Galasso, harpist and singer, He surprised and delighted with a repertoire that was from classical and contemporary music to rock and popular.
The House was prepared exclusively for the event. The landscaping was Nora Gabriela, with set design by Chris Ayrosa and curated by Allex Colontonio and André Rodrigues, the Decornautas.
"It was very nice to have creative freedom to work. See that a company with so much tradition remains faithful, but still leaving us do crazy things from a multidimensional holographic cube to a harpist with a botanical head singing Metallic. It was a magical night ", reported Allex.
The presence of the releases was in every detail. The exhibition of new collections and Eliane Decortiles happened from the decor, composing elements, to be support for the catering, replacing trays.
"Eliane accompanies my career as an architect. When I started working with my father, to 14 years, he has said: "Floor is Eliane!”. And I bring it with me today. Participating in this moment and being inserted in the brand is just a confirmation of what my father spoke, an accurate indication. Eliane is trust, durability, and it's nice to see the brand grow and evolve over time, and always reinventing ", He recalled the architect and creator of Carol Bezerra content, do perfil @caroldecora.
This story was told to signed texts by Decornautas in large porcelain Munari, the new 120x120cm format, scattered around the house. In each piece, a decade was remembered, merging the country and the world events while Eliane matured.
The Bolivian businessman Robert Weidling accompanied much of that trajectory, and he paid tribute to the President of Eliane with a plate. Business partner and friend of the brand, He saw his father to negotiate with the former president Edson Gaidzinski. Now, continuity stayed with the children. It is a partnership that has existed for 40 years between Eliane and Weidling. I am very happy to be part of this moment, a brand that has grown, It positioned in the market and is now recognized worldwide ", said.
In week Revestir, Eliane brought the show into the house. In the rooftop was the major attraction of the night: a holographic cube that gave the guests a true immersion experience in the coatings universe. Designed for all sides, They were the prints of porcelain Blue Bahia, a retelling of the first porcelain decorated Eliane, the decade of 90.
The commercial director Eliane define all this as a single night. "First by 60 years, second because we gathered a large number of friends, customers and suppliers.
It demonstrates the strength of our brand, a brand much loved by all. And Eliane is made up of people, it would be nothing if it was not the body of dedicated staff, seasoned and who make it happen ", said Roger Longoni.
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