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blog Eliane
13 of May of 2024

Affective design: how to include it in the decoration?

3 min reading | admineliane
Affective design: how to include it in the decoration?

In the universe of affective design, every stroke, every color choice and every texture is carefully selected to create spaces that not only house, but they also welcome and nourish the soul. In the dictionary, affection means a feeling of affection for something, person or animal; and caring, dedication, coziness. It's wanting well, is to care for and record in memory. A way to eternalize what feeds the soul.

Affection can be shown in many ways. Be in a hug, in a letter, in an unusual gift. No different, It can be present in the decoration of any environment.

home decoration

Products: Caliza Frost AC 90x90AC 19,7x120cm l Bali Greige AC 19,7x120cm | Photo: Evelyn Muller | Project: FGMF Architecture


Valuing the emotional connection between the space and its users, the feeling adds an additional purpose to the decor. Ie, when design is affective, There is a reason why everything is where it is. And this goes far beyond beauty and functionality.. It's the old maxim: “if it makes sense to residents, if it is part of their lives and their history, it makes sense to be placed there”.

Emotional impact of two environments

Research shows that carefully designed environments have a direct impact on emotional well-being. For affective design, calm tons, for example, can promote feelings of calm, lightness and comfort. These conscious choices do not just reflect an aesthetic preference, but they also shape the emotional atmosphere of the house.

Opt for soft tones that generate positive feelings, as in the color palette of the Milo collection, co-creation between Eliane and Cité Arquitetura. Besides that, incorporate smooth textures and reliefs, with coverings that invite touch and comfort.


Products: Cite Milo Red Clay NA 30x60cm Cite Ita Ardosia Limestone MA 90x90cm


Affective design: materialized memories

Coatings also play a fundamental role in affective design. They are much more than a simple surface; they carry stories and transmit feelings. Read more about this subject clicking here.

A Milo series, for example, brings the beauty of affective memory in patterns that tell stories and are extremely serene and delicate. The reliefs refer to the designs of Eliane's old tiles, in differentiated and elegant proposals. As a result, Milo is an exclusive and at the same time timeless series.


Spaces that tell stories with affective design

Affective design considers every element, from coating to decoration, as an integral part of the narrative. Make every corner of your home tell a personal story.

Photographs, travel souvenirs and inherited objects can create an environment full of meaning. When customizing spaces, you create an emotional connection, transforming your home into an authentic reflection of who you are.


Products: Bali Greek AC 19,7x120cm, Guache Pencil Gris MT 10x40cm

Cozy lighting

Lighting plays a fundamental role in this context. Opt for soft, adjustable light sources, allowing the creation of different environments. Candles and lamps can instantly transform a space, providing a peaceful and relaxing atmosphere.


Comfortable and functional furniture

Furniture design must balance comfort and functionality. Comfortable sofas and armchairs invite you to rest, while versatile furniture maximizes space and facilitates organization. After all, Choosing pieces that bring physical and visual comfort is essential to create an environment that makes the user want to be and stay.


Products: Khali Off White AC 60x120cm, Khali Zen Off White MA 10x40cm e Sílex Branco PO 60x120cm

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