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blog Eliane
22 the April the 2024

instagramável house: how to promote your environment on social media?

2 min reading | admineliane
instagramável house: how to promote your environment on social media?

Clean or bold? Minimalist or the rule is to be maxi? Decor, Jackets, meticulously thought out details… everything influences the final result of a project. Much can be done, depending on the owner's personality. What if he was born between millennials and Generation Z, So, one thing is right: in addition to the functionality and aesthetics of each room, it also needs to be “instagrammable”.


Products: Prisma Flora Green e Rose BR 7x25cm | Photo: Taito Studio | Production: Debbie Apsan


First of all, o termo nasceu da ascensão das redes sociais e da possibilidade de mostrar, via the Internet, spaces where you can create content for Instagram and other social networks. For this to be possible, However, Proper planning is needed, with decorations that catch people's attention; an environment so intriguing that it is impossible not to want to record it in images.

To help you build an Instagrammable home, that people feel attracted to look, record and store in memory, pay attention to some points. Follow the tips we’ve put together and create a perfect environment. After all, for those on the web, everything becomes content!


Focus: The starting point for a memorable space


Products: Sunset Arch Clay MT 15.5×15,5cm, West Clay Line MT 15.5×15,5cm | Photo: Taito Studio | Production: Debbie Apsan


Before you start decorating, It is super important to define the focus of your environment. In other words, você pode investir em um elemento específico, like a colorful wall, a unique piece of furniture or even a plant. This focal point not only attracts attention, but it will also guide the rest of the decoration, creating visual harmony.

Decoration: The expression of the personality of the space

Decor is the soul of any Instagrammable environment.. Invest in objects that reflect your desired personality, be it modern, classic, bohemian or minimalist. Vibrant cushions, frames, or even themed elements can transform your space into a unique place, ready to be shared on social media.

Enhance the coatings

Coverings play a vital role in creating an attractive environment. Whether through textured walls, differentiated floors or architectural details, enhancing the coverings contributes to a visually interesting aesthetic. Choose materials that speak to the proposal of the environment and that bring a tactile sensation, providing sensory experiences.

The magic of light and shadow


Product: Khali Rays Ivory 1 2 3 4 MT 19x19cm | Photo: Taito Studio | Production: Debbie Apsan


Nothing transforms a space like carefully planned lighting. Choosing luminaires, Lamps and strategic light distribution can create welcoming environments, highlight specific elements and even add a dramatic touch. Experiment with different light intensities to find the atmosphere you want, providing ideal opportunities for incredible photos.

Special touch

Lastly, crie cantos especiais que convidem os visitantes a explorar e compartilhar os momentos juntos. Be a cozy armchair, an interactive mural, or a themed space, each special corner provides unique moments that will be engraved in the memories and social networks of those who experience them.

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