Brick Art, Eliane's launch in the 11th edition of DW!
Casa Brasil Eliane receives installation of a new category of products that reinterprets the traditional English brick, balancing affective memory and technological innovation
transit between classic and contemporary. Rescue the essence of techniques handmade ceramics and add technology and new materials. The result is an aesthetic that harmonizes well with the affective memory of what is most innovative in coatings: Brick Art, the new product category Eliane launched in the 11th edition of the DW! Design week from Sao Paulo.
From 04 a 11 of September, in the effervescence of the capital of São Paulo in architecture, design, decoration, experiences and business, a Casa Brazil Eliane raises the eyes of anyone passing by the corner of Avenida Brasil and Maestro Chiaffarelli to a cascading installation that welcomes, dialogue with the city and already invites you to visit the interior of the showroom to see this novelty up close.
Brick Art is a category of products that brings a reinterpretation of the traditional English extruded brick in three new series: Made, Tour e Neutral. They are pieces in the classic 7x26cm format., that balance the charm of what is handcrafted with today's demands. Versatile, this selection of parts is ideal for application in you facades, swimming pools, walls, details and ornaments.
“The idea is to raise the visitor's gaze so that they also raise their energies., working a feeling of broadening the horizon and hope. Brick Art is a generous product, that works together with the grout, adding to aesthetics, and brings with it a very strong affective memory through its dimensions”, explains Alexandre Brunato, architect who signs the installation at Casa Brasil Eliane.
“As in the last three editions, Eliane once again seeks to bring to Design Weekend not only products, but an intervention for the city of São Paulo and for the eyes of those who pass through it, connecting innovation, design, architecture and art. This provocation is part of what we do as a brand and company, which is to transform the way people relate to living spaces”, comments Siegfried Wagner Jorge, gerente de Marketing.
Going from artisanal to the most sophisticated, the brick transcended e, now, awakens the look to new colors, textures, finishes and pagination.
Discover the highlights of the Made series, Tour e Neutral:
Made
A clay, the terracotta, the brick and the ceramic, inspirational elements for creating Made, appear in the series by harmoniously mixing earthy and warm tones, with highlights for off white and charred black. Inspired by handcrafted works with natural materials, this selection of pieces plays with the urban and the ethnic, maintaining the striking reference of the traditional English brick.
Tour
With a proposal that refers to the elements of the nature - like the stones, sand and natural textures –, the series Tour causes a trip to unusual places, where there is the encounter with the water, the pebbles, the green of the woods and the blue of the sky. The pieces evoke therapeutic landscapes and rest spaces, making them ideal for projects that dare in the pagination.
Neutral
Exploring all the beauty and possibilities of monochrome, the contemporary series features detonated pieces, bringing a slight artisanal touch. Your neutral color chart is timeless and versatile. Neutral is a reinterpretation of current architectural forms, without so many ornaments, preserving the main: cores technological non-traditional format 7x26cm.
Neutral Shell e Neutral Moka BR 7x26cm
Discover all the possibilities of the Brick Art category at eliane.com/novidades.
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