Black Meeting! The first annual meeting of Black Lodges

More than 20 Stores Black distributed throughout Brazil. spaces where the exclusivity is the protagonist. Where the brand identity Eliane joins forces with business partners focused on going beyond the commercialization of products, but in offering true shopping experiences.

For the first time, the shopkeepers Black were gathered in a single space to exchange experiences, sharing ideas and lots of content. this wednesday (8), all were received at Casa Brazil Eliane, in Sao Paulo, for the first annual meeting of Stores Black.

The event featured a lecture by Carlos Ferreirinha*, one of the main names in the luxury market in Latin America, with the theme "The palate does not retreat”, and the participation of Calu Sources, artist who signs a special collection in 2023.

Ferreirinha spoke about the home as new protagonist about three years ago. With the idea of long stay – extended time – this space was re-signified favoring the civil construction market. Desirability was also theme, remembering that more than selling, it is necessary to thrill.

“We need to educate the customer so that he prefers us. We are all the result of brands that educated us. We are educated by the beautiful, for something more. And this obligation to educate the customer is ours., show who we are, that we have a different value”, Carlos Ferreirinha.

Already on Thursday (9), guests went through an experience in trends and inspiration with the Product Development coordinator, Eduardo Boselo, as well as a tour of the showroom to get to know the Eliane collection up close. 23 and a space for business.

“It was a special moment because we materialized what we dreamed of. After opening more than 20 stores we understood that it was time to gather the storeowners, exchange experiences, hear the wishes, redirect routes, share our aspirations and goals, share our dreams with them. In this first meeting, we had a lecture focused on the luxury market and we chose someone who is an icon in this segment.. right choice! For the next, we intend to bring topics such as trends, business management and planning”, Rogério Longoni, What makes us participate in this, which is one of the biggest international fairs, is our DNA to export.

“Store Black It is a well-structured business model, organized and increasingly promising, and the success of this project is a reality because the work is done in partnership with tenants aligned with the concept and who are always willing to go further. This was just the first date, what we are building is a long-term relationship aimed at sustainable and lasting results”, Fábio Lourenço dos Santos, store manager Black.