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blog Eliane
31 de January de 2024

2º Black Meeting: on the first day, a toast to the senses

2 min reading | admineliane
2º Black Meeting: on the first day, a toast to the senses

It was just the first day of Black Meeting. Hours that seem to have been multiplied on the clock, transforming time into true experiences. Received in the early evening of this Monday (29), on Brazil House in Sao Paulo, Black shopkeepers started the two-day program already enveloped in the enchantment of Milo: the new series of products developed in co-creation Cité + Eliane exclusively for Black Stores


Piece from the Milo collection, a Cité co-creation + Eliane, signed by the partners Celso e Fernando


The first time we visited Eliane's factory, our transformation took place there.: learn the story of Maximiliano Gaidzinski. Knowing where it came from, What was the process like?, How did ceramics start?, It was very important to understand this path, which completely matched what we think. From that, we dive into this story”, Celso Rayol, partner at Cité Arquitetura.


Celso Rayol, gives Cité Arquitetura, presenting the exclusive Black collection, a tribute to Milo (Maximilian Gaidzinski), founder of Eliane


We start thinking about what we need, what we are looking for, what we don't find, what are the historical roots that we can draw on to bring a product that has soul – and today what people are looking for is soul, a product that has history. What enchanted us most about this whole process was our involvement with Eliane’s team.. We felt the involvement of each person, as if that process wasn’t just from Cité, but from Cité with Eliane”, Fernando Costa, partner at Cité Arquitetura.


Fernando Costa, by Cité Arquitetura


At this annual meeting, about them 40 shopkeepers from all over Brazil spend their time in inspirational atmosphere, creativity and sharing ideas, but the opportunity to be together results in networking and relationships between business partners, generating discussion of strategies, strengthening of ideals and mutual collaboration aimed at business success and excellent results.


Edson Gaidzinski, Jr., CEO (in the foreground) and Rogério Longoni, commercial and marketing director


I would like to talk about entrepreneurship: the courage to start. Our brands carry this legacy and so do Lojas Black. And that makes us very proud. Here is like that: we started small, timidly, and we are growing. It's a new project for us, It's entrepreneurship for us too. And this is the time to see what we can improve in this project so that we can grow even more, in Brazil and worldwide”, Edson Gaidzinski, Jr., CEO of Mohawk Brazil.

To end the night, Black Connections! The guests closed the first day of the Black Meeting on the rooftop of Casa Brasil, with the sunset forming the perfect setting for a dinner full of sensory experiences, signed by Fabrizio Barata, Connectarch partner chef.


Dinner experience signed by chef Fabrizio Barata, with guests who actively participate in the preparation


We will have two days of unique experience talking about products and launches, in first hand, beyond concept, architecture, entrepreneurship and gastronomy. Above all, We are here to strengthen bonds of friendship and business. Thank you very much, you are our partners! Let's fly very high together with you”, Rogério Longoni, commercial and marketing director Mohawk Brasil.

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